Introducing Mozzafiato, a new retail platform showcasing a collection of iconic Italian beauty brands in one place.
 
Launching its e-commerce platform on November 2, 2020, Mozzafiato’s mission is to reinvent the American beauty experience through Italian culture and spirit, with products ranging from ancient fragrances to clinical innovations in an immersive shopping experience.
 
The website experience offers up a personal guide into the craftsmanship, heritage and generational know-how of each Italian company and their families. In addition, visitors to the site will be transported to the geographical location of each brand’s region, visually enjoying and discovering the diverse Italian cities and landscapes.
 
Amy Parsons, CEO of Mozzafiato commented, “This is Italy’s moment in time to captivate the North American marketplace with its incomparable beauty culture. In the same way that the Italian culture and lifestyle have created an enduring love for its design, fashion, food, wine, and automobiles, the world is ready to unlock its passion for Italian beauty. American consumers have proven their affinity for exploring multiple and diverse beauty brands in a single location. Mozzafiato transforms that concept into a beautiful, emotional experience with this collection of truly authentic and unique Italian products.”
 
Brands Included on the Website
 
The Mozzafiato Collection includes seventeen brands to start, representing the diversity of regions all across Italy, with product lines that span skincare, fragrance, bath and body, men’s lines, and home.
 
The Italian beauty brands represented include Acca Kappa, Acqua Dell’Elba, Acqua Di Bolgheri, B&C Natura, Borghese, Carthusia, Farmacia 1561, Marvis, Ortigia Sicilia, Parco 1923, Perlier, Proraso, Rudy Profumi, Skin & Co Roma, Storie Veneziane, Tuttotondo, and Lorenzo Villoresi.
 
In the future, Mozzafiato also plans to open a series of immersive retail stores in more than 20 major markets across the US and Canada. The same level of care, education and Italian authenticity will be the foundation to Mozzafiato’s physical stores.